Early warning · TikTok Shop VoC Index

Your VoC Index crosses 1.5 quietly. Your affiliate revenue doesn't.

TikTok Shop now gates affiliate eligibility on a score you can't see until the restriction lands — and there's no appeal process. VoC Radar reconstructs your index per SKU from official API data and warns you days before you cross the threshold.

Get early access →See how it works

Free during beta · Read-only API access · Revocable anytime

SKU-2841 · proxy VoC index · 30d rolling

1.62x · WARN

reconstructed indexforecast at current complaint rate

>1.5x

category average — warning. No new products or creator collabs in affiliate.

>3x

category average — disqualified from affiliate marketing entirely.

~30 days

of orders in the rolling window your index is computed on. Complaints linger.

appeal processes. Once you're restricted, no one at TikTok can lift it.

SOURCE: TIKTOK SHOP AFFILIATE MARKETING POLICY · VoC INDEX REPLACED NEGATIVE REVIEW RATE ON MAY 7, 2026 · THRESHOLDS CHANGE — WE TRACK THEM

The problem

You find out when it's already too late.

Reviews look fine. Refund text sinks you.

The index isn't built from star ratings. TikTok's AI scores refund requests, return reasons, and negative-sentiment text. One seller had 3,555 units sold at 4.7★ with 450+ reviews — and took three violations in a single day. Affiliate gone.

4.7★ · 450+ reviews · 3 violations in one day

You're graded against a number you can't see.

VoC Index = your VoC rate ÷ your category's average. TikTok never shows the denominator. Your index can climb while nothing in your shop changed — because the category around you moved.

your rate ÷ ??? = your index

Restrictions make recovery slower.

The only way down is more clean orders — but the restriction just removed affiliate, your main source of them. A new brand at 600 orders hit 2.6x from a handful of early shipping-damage complaints they'd already fixed.

Index crosses thresholdAffiliate blockedOrder volume dropsClean orders accrue slowerIndex falls slowerRestriction stays

That seller at 2.6x asked their account manager what could be done. The answer: nothing. A TikTok community manager confirmed there is no appeal process inside the VoC tool.

There's no appeal process. There's only earlier.

What VoC Radar does

See the threshold coming. While you can still act.

Your risk, per product

One early-warning score per SKU, built from the same customer signals TikTok grades you on — so you see trouble building before enforcement, not after.

Warnings with time to act

An alert when a product is trending toward a threshold — prioritized by how much of your affiliate revenue is riding on it.

⚠ Wireless earbuds trending toward 1.5x — days away, not weeks

Where you actually stand

Your index is relative to your category — a number TikTok never shows. Get context instead of guessing at an invisible average.

What's actually driving it

A sizing complaint and a carrier-damage complaint need completely different fixes. Know which problem you have before you start changing things.

IF RESTRICTED

A way to see recovery

Old complaints age out of the window over time. Instead of waiting blind, see roughly where you are on the way back under the threshold.

Who it's for

Built for people who live in Seller Center.

SELLERS

You run a shop

Per-SKU risk on one screen, ranked by how much affiliate revenue each product carries. Know which listing to fix this week — before TikTok decides for you.

AGENCIES

You run shops for clients

Multi-shop dashboard from day one. Per-store API isolation means monitoring scales across your whole portfolio — and “we caught it 9 days early” is a retention story.

LAUNCHING

You're launching a brand

Small order counts make the math brutal: at 600 orders, a handful of complaints is 2.6x. Early-stage shops get the least margin for error and the least warning. Watch the index from order one.

Early access

Know before it happens.

Free during beta. Founding users keep launch pricing. Restricted sellers get prioritized onboarding.